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August 05, 2021 2 min read

Loyal to their brilliant and British heritage, Fenwick is proudly the largest family-owned group of department stores in the United Kingdom.
A little history, in 1882 JJ Fenwick opens at 5 Northumberland Street, Newcastle, specialising in, silk goods, dresses, fabrics and trimmings, much to the delight of the well-dressed women of the city.
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A match made in heaven for Saint Belle we think.
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WHY NOW

There has been a shift in the wider fashion industry for the artisanal. Today, garments and objects made with the hands of a craftsperson have become a modern definition of luxury; an antidote to mass production and identical, machine-made clothing.

The nature of Saint Belle’s hand-loomed fabrics means that each resulting garment is entirely unique – everything from the weft of the weave to the stitch in the seam is distinct.

The Fenwick, Saint Belle collaboration has encouraged a reset in our minds in terms of what the fashion industry can be, both now and in the future.

THE BOUTIQUE

Since conversations began between Fenwick Newcastle and Saint Belle it was clear that they support and share values on creativity, craft and local community. We set to work sketching out the layout of our boutique and how best to deliver a tactile experience, showcasing our handloom fabrics and environmental values.

Built by hand, our bespoke clothing rails were painted into the soft tonal palette of Saint Belle. Dried flowers were arranged by a local florist, making sure to add in our signature dried cotton stems.

Lastly, to set the scene of our dress making studio Isabella added her own Singer sewing machine. Gifted to her from the grandson of textile merchant that used to live in her home, a precious reminder of textile heritage and kindness in the North East.

 

 

Saint Belle’s debut collection is available to shop in Fenwicks Newcastle until the end of August. We hope that you manage to visit this defining moment in Saint Belle history.

“It truly is a celebration of craftswomanship, heritage and dreams being realised”

 


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