We are so excited to explore the beautiful history and craft of block printing in our Autumn collections. To honour our mission of creating lasting, beautiful collections while supporting women throughout our supply chain, we intentionally seek out facilities that are in precise alignment with our values -- and we could not have found a greater illustration of that alignment in our block print partner for our new Wild Paisley and Garden Floral print used on the Victoria and Gwen Dress. For this print, we worked closely with an incredible facility in Jaipur, learning more about the incredible heritage of block printing and their own internal initiatives along the way.
Based in Jaipur, our manufacturing partner has become a beacon of this traditional, generational skill with a centuries-old past. Their work exists at the intersection of fashion, education, and cultural preservation practices.
Our work with them began in designing our exclusive block print, printed on only 100 metres of organic cotton cloth. After sending us traditional motifs as inspiration and working to develop various versions over time, the end result is a collaboration wholly aligned in both vision and values. From the layout and layers of multiple, saturated colours to the floral design that is hand-carved in wood blocks for the block print process, our Wild Paisley and Garden Floral print is indicative of the beauty that can come from such close partnership.
In traditional block printing, hand carved wooden blocks are drenched in dye and then hand stamped onto the material. For our Wild Paisley and Garden Floral print, we used this traditional process on 100% GOTS Certified organic cotton from India. Through our work together, we also continued to discover the richness of the history of block print as an art form, which originated in the Bagru village of Rajasthan in the desert region of Western India.
Often, block printing family businesses engage three or more generations in the work. According to our partner, these types of collaborations help to preserve traditional and generational craft, while creating economic empowerment and opportunities for communities in rural India -- with wide-ranging socioeconomic impact. We are so thrilled to share these new styles with our community, and to be a part of supporting global communities and regions where we produce our collections!
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“It truly is a celebration of craftswomanship, heritage and dreams being realised”
There has been a shift in the wider fashion industry for the artisanal. Today, garments and objects made with the hands of a craftsperson have become a modern definition of luxury; an antidote to mass production and identical, machine-made clothing.
Each and every piece we create is a true labour of love, the product of months of research and careful attention from our female led studio based here in the North East of England. Keep reading to learn more about the process behind bringing one of our most special pieces - Adelia dress - to life!